Your Work Belongs in Architectural Digest. They Just Don't Know You Exist Yet.
I help luxury interior designers become the go-to authority in their niche, effortlessly attract high-caliber clients who trust their vision, and land prestigious media recognition to elevate their industry status with my done-for-you 2-week intensive.
Let's fix that.
You're creating projects worthy of Architectural Digest, but your website looks DIY. Your messaging sounds like every other designer. Your brand doesn't match the $400K projects in your portfolio.
So you're booking $75K projects when you should be booking $450K. You're explaining your pricing when clients should be asking for your waitlist. You're getting "let me think about it" when you should be getting "when can we start?"
The gap between your work quality and how you present yourself online? That's what we're fixing.
HERE'S WHAT I KNOW
You're Not Here to Defend Your Pricing. You're Here to Create Spaces That Transform Lives.
Clare
"Kelli is a rockstar! Not only a super talented designer who knows how to make things look great visually, but she also has the strategic side that makes everything work seamlessly. I see a lot of people who do one or the other, they're either strategic OR they're designers, but Kelli has truly mastered both. She really takes the time in your strategy call to understand your business and goals. Plus, I look so much more professional to my clients, which is always a goal!"
STUCK
OVERWHELMED
TRAPPED
You're Selling $400K Design Packages With a Brand That Looks DIY
Your Business Runs on You (And It's Exhausting)
Problem #2:
- Question your fees at every turn
- Compare you to cheaper alternatives
- Want to know why you're more expensive than the designer their friend used
- Treat you like a vendor they can negotiate down instead of the expert you are
Your messaging sounds like every other designer: "I create beautiful, functional spaces that reflect your lifestyle." Your about page could be copied and pasted from 50 other designers' sites.
Your logo is the same minimal sans serif that half the interior designers on Instagram are using. It doesn't reflect your personality or the level of sophistication in your actual work. When potential clients land on your website, nothing signals you're worth $400K.
Problem #1:
The Two Problems Keeping You Stuck
Your logo is the same minimal sans serif that half the interior designers on Instagram are using. It doesn't reflect your personality or the level of sophistication in your actual work. When potential clients land on your website, nothing signals you're worth $400K.
You need to solve both problems, in order.
First, fix your brand positioning so you attract the right clients. Then, build the systems so your business runs smoothly without you micromanaging every detail.
That's exactly what we do together.
Here's What Most Designers Miss:
Through strategic brand positioning, custom visual identity, professional copywriting, and a lead-qualifying website, you'll have everything you need to attract premium clients and command industry respect. Complete details in FAQ.
How we make this happen:
YOUR RESULTS
Clients will be ready to come to you already convinced you're worth it. Your online presence pre-qualifies them so they're asking about your availability, not questioning your fees.
FROM "WHY ARE YOU MORE EXPENSIVE?" TO "WHEN CAN WE START?"
You'll be set up to attract clients with real budgets who want full-service design, trust your expertise, and are ready to move forward without treating you like a vendor they can negotiate down.
FROM PRICE SHOPPERS TO CLIENTS WITH $300K-$500K+ BUDGETS
You'll be equipped to work on fewer projects at fees 30-50% higher, choose clients who excite you, and book out months in advance with the kinds of projects that remind you why you fell in love with design.
FROM 12+ PROJECTS AT LOWER FEES TO FEWER PROJECTS AT SIGNIFICANTLY HIGHER FEES
Your brand is positioned to attract editorial attention from Architectural Digest, Elle Decor, and Luxe. When high-end clients search for designers, you show up as the authority.
FROM INVISIBLE ON GOOGLE TO POSITIONED FOR PRESS & RECOGNITION
This is the complete foundation your business needs to attract clients with $300K+ budgets, be considered for features in Architectural Digest and Elle Decor, and establish yourself as the go-to authority in your market.
In just two weeks, you'll go from fielding tire-kicker inquiries and being compared to budget designers to being the obvious choice for high-caliber clients who are ready to invest.
The Legacy Brand Intensive
Your Complete Brand Transformation
Higher fees on new projects. Better quality inquiries. More confidence in sales conversations. A brand they're actually proud to share.
The designers who invest in strategic brand positioning typically see results within 2-3 months.
Alisha
"Kelli's website answered every question I had, and I felt aligned with how structured and sophisticated her approach was—I wanted that same level of polish for my design business. She's extremely responsive, professional, and has the ability to see how systems can work for your business before you can even articulate it yourself. She just gets it."
Before we begin the intensive, you'll complete detailed brand and website questionnaires, create a Pinterest board of your aesthetic direction, and gather all your project assets. Then we spend 90 minutes on a strategy call where we nail down exactly who you serve, what makes your approach unique, and how to position you online so dream clients recognize you immediately as their designer. During this time, I'm also diving deep into creative direction concepts and my partner is writing your complete website copy based on everything you've shared.
The Work:
You go from feeling overlooked, despite your talent, to having a crystal-clear positioning strategy that confidently communicates why clients should choose you. By the time we enter the intensive, your messaging is locked in, your visual direction is set, and you won't have to spend time explaining your value when inquiries start coming in. They'll already be excited to work with you from the moment they discover you online.
The Shift:
1. CLARIFY
Complete
Create
2. CONCEPTUALIZE
With your positioning finalized and website copy approved, I present the creative direction concepts I've been developing, complete with mood boards, color palettes, and typography systems that match the caliber of your interior design work. You'll select the direction that resonates most, and we'll refine any final details before the intensive begins. Everything is strategically aligned and ready to come to life visually.
The Work:
You go from feeling like you're not marketing yourself well enough as an interior designer to seeing exactly how your sophisticated new brand will position you as a go-to authority. You can finally envision the kind of presence that gets featured in Architectural Digest and attracts clients who trust your vision without questioning every decision.
The Shift:
Complete
3. CREATE (INTENSIVE)
This is where everything comes together. During two intensive weeks, I’ll build your complete brand system and custom website with lead qualification built in. You get a comprehensive strategy workbook that grounds your positioning, plus professional client-facing templates you can use when talking with new and existing clients. Presenting you as a premium designer from the very first interaction. No more PDFs that look thrown together at the last minute. As you review key pages and provide feedback, your entire digital presence takes shape. Designed to attract the ambitious projects you've been dreaming of.
The Work:
You’ll go from attracting budget-conscious clients who nickel-and-dime you to having a complete premium brand system that magnetizes high-caliber clients who respect your process, say "I only want to work with you," and are ready to invest in ambitious projects. Your brand finally does the heavy lifting of pre-qualifying clients before the first consultation
The Shift:
4. COMPLETE
After your intensive you’ll have 30 days of post-project support. During those first few days, we'll handle any final refinements or issues that were missed (there should be very few), launch your website, and deliver everything you need to confidently manage your presence and market yourself: branding files, positioning tools, all your client-facing templates, and training. For the remaining days, you have me on standby for questions, template tweaks, or any support you need as you start using your new brand in the real world.
The Work:
You go from feeling invisible and undervalued to being recognized as the obvious choice in your market, empowering you to raise your fees by 30-50%, book out 6-12 months in advance, and finally build the legacy-level business you dreamed of when you started. No more taking any project that comes your way. You're selective, in-demand, and attracting the kinds of clients who light you up.
The Shift:
In a few weeks, you’ll go from invisible and overlooked to recognized and in-demand. You’ll be booking the kinds of projects that remind you why you fell in love with design in the first place and working with clients who trust your vision, respect your process, and say "I only want to work with you."
You’ll walk away with a complete strategic brand identity and custom website that transforms how premium clients perceive you, so you can stop hustling for wrong-fit clients and start attracting the high-end residential and commercial projects you deserve, with clients who have the budgets to bring your ambitious visions to life.
What to Expect at Every Step
In a few weeks, you’ll go from invisible and overlooked to recognized and in-demand. You’ll be booking the kinds of projects that remind you why you fell in love with design in the first place and working with clients who trust your vision, respect your process, and say "I only want to work with you."
You’ll walk away with a complete strategic brand identity and custom website that transforms how premium clients perceive you, so you can stop hustling for wrong-fit clients and start attracting the high-end residential and commercial projects you deserve, with clients who have the budgets to bring your ambitious visions to life.
What to Expect at Every Step
Before we begin the intensive, you'll complete detailed brand and website questionnaires, create a Pinterest board of your aesthetic direction, and gather all your project assets. Then we spend 90 minutes on a strategy call where we nail down exactly who you serve, what makes your approach unique, and how to position you online so dream clients recognize you immediately as their designer. During this time, I'm also diving deep into creative direction concepts and my partner is writing your complete website copy based on everything you've shared.
The Work:
You go from feeling overlooked, despite your talent, to having a crystal-clear positioning strategy that confidently communicates why clients should choose you. By the time we enter the intensive, your messaging is locked in, your visual direction is set, and you won't have to spend time explaining your value when inquiries start coming in. They'll already be excited to work with you from the moment they discover you online.
The Shift:
1. CLARIFY
2. CONCEPTUALIZE
With your positioning finalized and website copy approved, I present the creative direction concepts I've been developing, complete with mood boards, color palettes, and typography systems that match the caliber of your interior design work. You'll select the direction that resonates most, and we'll refine any final details before the intensive begins. Everything is strategically aligned and ready to come to life visually.
The Work:
You go from feeling like you're not marketing yourself well enough as an interior designer to seeing exactly how your sophisticated new brand will position you as a go-to authority. You can finally envision the kind of presence that gets featured in Architectural Digest and attracts clients who trust your vision without questioning every decision.
The Shift:
3. CREATE (INTENSIVE)
This is where everything comes together. During two intensive weeks, I’ll build your complete brand system and custom website with lead qualification built in. You get a comprehensive strategy workbook that grounds your positioning, plus professional client-facing templates you can use when talking with new and existing clients. Presenting you as a premium designer from the very first interaction. No more PDFs that look thrown together at the last minute. As you review key pages and provide feedback, your entire digital presence takes shape. Designed to attract the ambitious projects you've been dreaming of.
The Work:
You’ll go from attracting budget-conscious clients who nickel-and-dime you to having a complete premium brand system that magnetizes high-caliber clients who respect your process, say "I only want to work with you," and are ready to invest in ambitious projects. Your brand finally does the heavy lifting of pre-qualifying clients before the first consultation.
The Shift:
4. COMPLETE
After your intensive you’ll have 30 days of post-project support. During those first few days, we'll handle any final refinements or issues that were missed (there should be very few), launch your website, and deliver everything you need to confidently manage your presence and market yourself: branding files, positioning tools, all your client-facing templates, and training. For the remaining days, you have me on standby for questions, template tweaks, or any support you need as you start using your new brand in the real world.
The Work:
You go from feeling invisible and undervalued to being recognized as the obvious choice in your market, empowering you to raise your fees by 30-50%, book out 6-12 months in advance, and finally build the legacy-level business you dreamed of when you started. No more taking any project that comes your way. You're selective, in-demand, and attracting the kinds of clients who light you up.
The Shift:
This isn't about getting a pretty logo. It's about attracting higher-caliber clients, commanding 30-50% higher fees, and positioning yourself for press features. The designers who invest in strategic brand positioning typically see return on investment within their first few premium projects, often within 2-3 months.
RESULTS INTERIOR DESIGNERS ACTUALLY NEED
We start with a positioning strategy that solves your client attraction problem at its root. Then we build your complete brand ecosystem including your strategy workbook, visual identity, custom website, and client-facing templates. All designed to work together. No patchwork brand cobbled together from five different freelancers. Everything is aligned, by design.
STRATEGIC BRAND FOUNDATION FOR INTERIOR DESIGNERS
I only work with luxury interior designers. I understand the difference between a $150K project and a $500K project, why scope creep keeps you up at night, and what it takes to transition from hourly rates to flat fees. I speak your language, not just "creatives" in general, but the specific challenges of running a high-end design firm.
INTERIOR DESIGN INDUSTRY EXPERTISE
Here's why working with me is different, and why it actually gets you the results you're looking for.
The Studio For Luxury Interior Designers Who Are Done Being Overlooked
Maxine
"I complained to a friend about having no time for anything outside of work, and she referred me to Kelli. I just wanted the freedom to actually live my life, not just run a business 24/7. The process from start to finish was organized, well-thought-out, and easy to understand. Kellie was professional, transparent, and accommodating throughout. Take the leap! It's worth it for your sanity and your business."
Ashley
"I loved working with someone who did all of the heavy lifting in an area I don't want to spend time learning. The done-for-you approach was a slam dunk for me. I loved how efficient the process was, the calls were short and focused. Do it! Stop wasting your time thinking you'll get to it and instead gift yourself this investment. Kellie will do what you need faster and better than you could yourself."
I MADE MY INVESTMENT BACK IMMEDIATELY.
